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Heineken reveals Spectre TV ad starring Daniel Craig as James Bond

Have you already scored your tickets for the release of Spectre? The 24th James Bond adventure will be released on the 29th of October.

Heineken® has unveiled a new TV ad featuring Daniel Craig as James Bond, in a high-speed boat chase. For the video Heineken teamed up with Spectre’s cinematographers and stuntmen to ensure the action sequences are authentically Bond. The added twist involves a young woman, Zara, who accidentally becomes involved in a high-speed boat chase where she helps the world’s favorite spy to save the day.

For its digital Spectre campaign, Heineken is pushing the boundaries of modern technology, and will be taking the world’s first ever selfie from space. For the ‘Spyfie’, Heineken® has partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit 600km above the Earth’s surface.

Via a relay of technology, Heineken® will create a selfie for the lucky attendees, recruited from around the world, of the brand’s exclusive Spectre screening event in a secret location in early November. The Spyfie content will be bespoke for each attendee of the top-secret experiential event, and will be sent to their mobile devices for use on social media.

October promises to be an exciting James Bond month.

Enjoy responsibly www.heineken.com

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Muriel Grootaers

Muriel Grootaers

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